A deep dive into the emerging market growth of prenatal and postpartum care. The global baby care products market was worth $67 billion USD in 2020 and whilst it is projected to see healthy Y-O-Y growth, there are largely untapped areas of whitespace in the mother and baby market to consider.

It’s that time of the year again where we polish our crystal balls and get thinking about the future of beauty and wellness. Here are our 8 bigger picture beauty trends we think are worth taking note of and discussing with your teams as a part of your 2022 strategy.

The conversation around period wellness is back in the spotlight and women are demanding better. In our latest blog post we deep dive into this $38billion industry, offer market analysis and the brands to watch.

Taboo topics around female sexual care and language are being embraced by the mainstream. We are encouraged to see a new wave of disruptive sexual wellness brands hit the market that empower women to have more enjoyable, fulfilling and safer sexual experiences while taking the female gaze and biological factors into consideration.