The beauty world is in the midst of a quiet revolution. What began on social feeds as savvy shoppers sharing “look-for-less” finds has grown into full-blown dupe brands that move from concept to shelf in mere months and now command six- and even seven-figure revenues.

In today’s evolving beauty retail landscape, brands are leveraging neuroaesthetics—a field exploring how the brain perceives beauty—to capture attention, deliver meaningful experiences, and build lasting loyalty.

In recent years, beauty and skincare packaging has undergone a notable transformation, with niche brands drawing inspiration from the world of high-end fragrances.