Multiculturalism is the market. How and why brands need to adapt their strategies to meet the growing diversity of their audience.

Don’t ignore the power of livestreaming to elevate your sales strategy. Learn how livestreaming works, examples of beauty brands currently winning in this space and the platforms worth looking into.

This is where you build the foundational elements of how your brand will exist online. The digital space is the largest shop window you’ll ever encounter but without the right approach, your brand may fail to be seen in the way you want.

We discuss everything from navigating margins and wholesale pricing to retail prices and distribution across markets. Getting this right from the outset can help you scale successfully.